Brand Refresh for Finish Line Horse Products
As the lead in-house designer for Finish Line Horse Products, I was tasked with refreshing the brand's print materials, including flyers and the product catalog. Previous designs felt outdated and visually cluttered, so I implemented a cleaner, more modern visual system while staying within brand parameters and production constraints.
Product Flyers
Product Catalog
The previous catalog layout felt visually dense and inconsistent across pages. I restructured the design with a clean grid system, unified and modernized typography, and balanced use of white space; creating a more polished, reader-friendly experience while maintaining brand identity. The updated design improves both visual flow and product visibility. Click to flip through each.
Older Catalog:
Red-designed Catalog:
I applied a new design to 20+ product flyers. The original flyers on the left featured crowded layout, inconsistent typography, and lacked clear visual hierarchy. The redesigned versions on the right introduce clean spacing, a modern type system, and cohesive brand elements making key information easier to scan while elevating the overall aesthetic.
