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Branding Decks

A selection of pitch decks and creative strategy presentations developed for different clients and concepts. The work explores brand identity, visual storytelling, campaign direction, and creative systems thinking. This work combines strategy, design, and presentation to build cohesive visual worlds and communicate ideas clearly and compellingly

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Heron House Branding

Creative strategy for Heron House, a Chicago-based alt-rock band.

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Finish Line Horse Products Brand Guide

Brand Guide deck for Finish Line Horse Products rebranding.

© 2026 By Alexandria Potter.

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